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Clorox Sorry After Emoji Gaffe

'Where's the bleach?' tweet falls flat

(Newser) - Clorox has apologized for a social media misstep after it sparked outrage by tweeting "where's the bleach" in reference to last week's introduction of new "emoji" cartoons for iPhones that include several faces of people with black and brown skin. The maker of Clorox bleach and... More »

Icahn Makes $10.2B Bid for Clorox

Billionaire investor has big target in mind

(Newser) - Carl Icahn is offering to take Clorox private in a deal that values the consumer products maker at about $10.2 billion. The billionaire investor’s firm has proposed paying $76.50 a share for Clorox, which, in addition to cleaning products, makes Hidden Valley salad dressing and the Burt'... More »

Recession Killing 'Green' Demand

Consumers say they want these products, but won't pay for them

(Newser) - Clorox had big hopes for its “Green Works” line when it introduced it in 2008, promising it would “move natural cleaning into the mainstream.” But thanks to the recession, that hasn’t actually worked out, the New York Times reports; Green Works sales have fallen from more... More »

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