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How the World's 'Ugliest Color' Is Being Used to Save Lives

'Opaque couché' was found to remind people of death

(Newser) - In 2012, a marketing research company determined Pantone 448 C (aka "opaque couché") was the world's ugliest color —and it's been used to try to save lives ever since. Per the Guardian , GfK surveyed 1,000 smokers back then to find out which hue... More »

Those Gross Cigarette Warnings? Teens Don't Care

Non-smoking teens do, though, UK study finds

(Newser) - Does putting a photo of a cancerous lung or rotting teeth on a cigarette pack really deter young people from smoking? Not for teens who already smoke, finds a new UK study—though they can have some effect in non-smokers and occasional smokers. The study of 2,800 teens aged... More »

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