impulse buyer

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The Less You Suffer, the More You Buy

A study of impulsive buyers tracks the half-life of guilt

(Newser) - Everyone feels guilt—it's how long the guilt lasts that differentiates the impulse buyer—and the binge drinker, and the scarfer of a dozen chocolate truffles—from his or her more prudent counterparts. Time reports on a study of college students that discovered that for the former, guilt lasted half...

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