straw

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Weird Part of McDonald's Straw-Redesign Stunt: 'It Works'

Two top engineering firms went at it

(Newser) - A new McDonald's marketing stunt has managed to catch the attention of tech and food blogs because of its weird premise: the redesign of the humble straw. The chain hired two respected engineering firms—people behind Google, NASA, and DARPA projects—to build a straw that allows for the... More »

Mag Uses Wheat Paper for Green Issue

Canadian publication is first in N. America to try forest-friendly idea

(Newser) - A Canadian magazine is printing a special environmental issue on paper made from wheat straw, the CBC reports. Canadian Geographic's "wheat sheets," made from harvest waste, will be a first for a North American magazine. Environmentalists say using wheat-straw pulp could save millions of trees every year and... More »

Straw Goes Green

Eco-friendly building material branches out beyond fairy tales

(Newser) - The newest surprise climate-saving tool is straw walls, and the Big Bad Wolf may have underestimated the First Little Pig’s shelter, the Washington Post reports. Instead of drywall or insulation, contractors stack the farm waste around buildings’ skeletons and then coat it with plaster. The eco-friendly result looks like... More »

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