For some brides on Ozempic, saying yes to the dress now comes with a waiver. In the Wall Street Journal, Jennifer Williams reports that the surge in use of GLP-1 weight-loss drugs is reshaping the wedding-gown business, with brides shedding pounds so quickly that the traditional six- to nine-month dress timeline is breaking down. Some stores are requiring legal waivers from brides who intentionally order gowns smaller than their current size, acknowledging that the dress doesn't fit yet and that major changes—or even a total replacement—may be needed. One bridal shop owner said it's become difficult to predict how a bride's body will change between the fitting and the wedding. "They could have been apple-shaped before, and now it's like their entire midsection is dramatically smaller than it ever was before."
To cope, retailers like David's Bridal are seeing a 50% jump in rush orders over the past two years, and more brides are shopping just 45 days before the ceremony instead of the usual five to six months out. Designers and boutiques are stocking more inventory, steering brides toward adjustable lace-up backs and forgiving silhouettes, and in some cases quietly bending no-exchange policies when a bride's body changes too much for alterations to fix. Average wedding dresses cost about $2,250 and can top $10,000, which makes last-minute changes especially stressful for brides and boutiques alike. Read the full story.
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