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TUESDAY, FEBRUARY 9, 2010
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OFF THE GRID

Wolverine: Steal This Movie

Apr 7, 09 | 10:52 AM   byMichael Wolff
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Yesterday, Roger Friedman, a columnist for Fox News, was canned by Fox brass Roger Ailes and John Moody. Outside of those facing death and mayhem, Friedman's date with the pitiless Ailes and the I'm-bad-too Moody probably meant he had the worst day of anyone in New York.

What got Friedman into difficulty was reviewing a movie, Wolverine, produced by Twentieth Century Fox, one of the companies owned by News Corp., which also owns Fox News. (Wolverine stars Hugh Jackman, a close friend of News Corp. chairman Rupert Murdoch and his wife, Wendi.) The difficult part is that he reviewed, however favorably, a pirated copy of Wolverine. This was not just a copyright theft, but a theft of his own company’s copyright. (Curiously, he was merely using what his company owns for his own company’s benefit.)

What was on Friedman’s mind? Perhaps he is a wise guy and cut-up and just found pirating from his own company a bit of irresistible troublemaking. Or, perhaps, like virtually everyone else under some ever-rising age, he just found it too easy and obvious not to do. He didn't even have to download—just clicked and streamed it.

That was actually part of his review—the manic or childlike delight he took in describing how simple it was to watch the pirated movie.


(AP Image)


Though I will guarantee you that Ailes and Moody, and certainly Murdoch himself, couldn’t do it. And that is, of course, part of the issue. They continue to think of this as exceptional behavior, while everybody else knows it’s trivial stuff. (Actually, Murdoch tends to think that almost everything that happens on the Internet involves dubious, if not outrageous, behavior.)

It is unlikely that Friedman, a writer of no distinction or subtlety, tried to convince Fox that everybody who knows how to do it, does it. (Yesterday, at a congressional hearing, video piracy was described as a rapidly deteriorating situation that nobody knows what to do about.) Nor is it likely that he said that alter cockers like the 68-year-old Ailes and the 78-year-old Murdoch might make it to retirement or the grave before their business model dies, but it’s curtains in the movie business for everybody else.

Now, one of the charms, if you will, of News Corp. is that it usually avoids moralizing and shocked-shocked-ness. Indeed, most often, it profits off of everybody else’s self-seriousness and high-mindedness. Not long ago, Murdoch actually considered a branding campaign that would show News Corp. as a pirate ship. But in this instance, in which technology is assiduously undermining the existing order, News Corp. is as uptight and pantywaist and pitiable as everybody else. Peter Chernin, the longtime COO of News Corp., has even become one of the major piracy hall monitors in Hollywood, turning this into a statesman-like persona. With Chernin soon to leave his job, it seems that Murdoch, making a pronouncement about Internet content, wants that high and mighty role.

That’s an unfortunate development for News Corp., because only the pirates will survive in this business.

More of Newser founder Michael Wolff's articles and commentary can be found at VanityFair.com, where he writes a regular column. He can be emailed at michael@newser.com




5 comments
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NewserFan
Apr 7, 09 4:24 PM CDT
Losing one's job over "Wolverine"? That might be the saddest job loss story ever. Reply
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jimmypop
Apr 8, 09 6:43 AM CDT
Fox News and the whole Fox Corporation really sucks arse. Reply
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Robert_Dada
Apr 8, 09 8:28 AM CDT
I'm no Murdoch fan by a long shot but come off it already, the issue wasn't that he reviewed the film but that he accessed the film illegally and, by representing Fox, makes it seem like it is okay to do so. Look I realize that many in the film making business earn way more than they should. But if we get to the state where film releases can be watched for free even before their original release date, then you are killing the business model. And don't try to tell me that independent film produced on the net will fill the void. In addition, from an artistic standpoint, showing the film before its creators intentions is a violation of their artistic vision - yes even with a big budget popcorn munching film like Wolverine. Hey Michael. Can you send me a rough draft of one of your upcoming Vanity Fair articles so I can distribute it all over the net before they publish it? Reply
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JohnSullivan
Apr 9, 09 1:06 PM CDT
I agree with what Robert_Dada has written concerning this issue of piracy. If your next book is distributed online weeks before its publication date I would assume that both you and your publisher would be dismayed. Add to that frustration a reviewer from the Washington Post (or the like) then publishing a review of this pirated work. Would you publisher then offer you something like, “Only the pirates will survive in this business.” You appear (although it is impossible to say since you do not offer any opinions or a clear argument concerning the actual incident) to be implying that the executives at Fox acted in a reactionary manner by firing the reviewer. This seems an odd view of things. Not only did Friedman violate copyright laws, he did so in a professional capacity representing an established business. Would you be so kind as to offer your thoughts on how this should have been handled differently? Reply
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Reader65913991
Apr 10, 09 9:19 PM CDT
Anything in digital formant can and will be copied. The SkinBodies cant be stopped. Reply
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