Segway Accident Kills Segway Co. Owner Jimi Heselden dies after going over cliff By Kate Seamons, Newser Staff Posted Sep 27, 2010 6:51 AM CDT 18 comments Comments Be careful where you Segway. (AP Photo/Don Ryan) (Newser) – Jimi Heselden, the multi-millionaire who bought the Segway company in December, died in a freak accident involving one of his own two-wheelers. The 62-year-old rode off a cliff and into a river while inspecting the grounds of his UK estate yesterday, reports the Daily Mail. The death of Heselden, one of the country's most generous philanthropists, is not believed to be suspicious.