'Think Pink' Booze Marketing Hard to Swallow Cancer groups uneasy about connection 6 comments Comments "Drink Pink" is a theme for participating 7-Eleven stores offering a number of products this month for which a portion of the proceeds will be donated to breast cancer research. (AP) (User Submitted) – Mike's Hard Lemonade has gone pink and is donating money to support breast cancer awareness. 7-11 is encouraging customers to "Drink Pink" at its stores. Other alcohol producers are jumping on the popular October Think Pink for Breast Cancer Awareness promotional parade, too. This is tough to swallow for many cancer charities because research shows that even a moderate amount of liquor consumption increases the chance of breast cancer. An expert from Indiana University tells USA Today that this band-wagon marketing has nothing to do with charity and everything to do with selling more alcohol. Read the full article.