405 closure leads to crazy discounts, viral videos, possible flash mobs
(NEWSER) - LA residents are planning to flee or hunker down this weekend as a 10-mile stretch of the 405, one of the nation's busiest freeways, shuts down for 53 hours. For non-Angelenos: This is a big deal, hence the nicknames "Carmageddon" and "Carpocalypse." Some of the most amusing developments:
- Some businesses are offering discounts to woo customers tempted to stay home, the Wall Street Journal reports. A pet photog who makes house calls will give you 20% off with her "4-0-fido" deal. A tattoo shop on a sure-to-be-clogged thoroughfare is offering 15% off. One restaurant will serve a $40.05 four-course meal; a bar is offering $5 Irish Car Bombs and Cadillac Margaritas.
- JetBlue ran a "Fly Over the 405" special—$4 one-way tickets between Burbank and Long Beach, a 40-mile, 20-minute trip. That sold out in less than four hours, the Los Angeles Times notes, but you can still snag a $150 luxury helicopter ride over the traffic snarl, the WSJ adds.
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