Beatles, iTunes Come Together

Apple hypes it like crazy
By Kevin Spak,  Newser Staff
Posted Nov 16, 2010 10:08 AM CST
A screenshot from Apple's homepage.   (

(Newser) – After decades of legal battles over the “Apple” brand name, the Beatles and Steve Jobs have officially let it be and come together on iTunes. It’s not the big announcement many tech prognosticators were expecting, but Apple is hyping it to the nines, devoting its entire homepage to it. A round of TV commercials are planned as well, according to Tech Crunch. The Fab Four have even cropped up on Ping.

“I am particularly glad to no longer be asked when the Beatles are coming to iTunes,” Ringo Starr said in a statement. The songs are currently priced at $1.29 each, $12 per album, or $149 for the complete boxed set, including Past Masters and a live concert album from 1964. That last one is touted as an “iTunes exclusive,” which means it’s a fair bet that everything else isn’t, and will soon be available elsewhere.

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