Continental Debuts New 'Fare Holding' Fee Customers can pay to lock in prices By Nick McMaster, Newser Staff Posted Dec 14, 2010 5:15 PM CST 3 comments Comments Snow blows around Continental Express jets gated at Cleveland Hopkins International Airport, Monday, Dec. 13, 2010. (AP Photo/Mark Duncan) (Newser) – Continental Airlines has come up with yet another new fee that's likely to become an industry standard. "FareLock" allows customers to lock into low airfares they find for up to a week with no obligation to buy a ticket, the Houston Chronicle reports. It costs at least $5 to lock the fare for 72 hours and at least $9 for a week. The idea is to draw customers who aren't quite ready to book a flight but don't want to miss out on a bargain. "It's cheap revenue" for Continental, says the CEO of Bestfares.com "If they don't get on the plane, who cares, I made $5 or $9."