AT&T Renames Its 3G Network a 4G Network
Marketing move could be driven in part by rumored Verizon iPhone
By Kevin Spak, Newser User
Posted Jan 6, 2011 3:06 PM CST
In this Jan. 26, 2010 photo, AT&T phones are advertised in San Francisco.   (AP Photo/Marcio Jose Sanchez)

(Newser) – AT&T pulled off the cheapest network upgrade ever yesterday, changing its 3G network into a 4G one by… renaming it. Yep, in a move that’s sure to make the term “4G” even more meaningless than it already was, AT&T has rebranded its existing network, and will begin selling new phones with the 4G label soon, all without upgrading its technology at all, the Wall Street Journal reports.

AT&T can get away with the marketing move because the International Telecommunications Union hasn’t actually set firm standards for what constitutes 4G. AT&T has also announced that it’ll speed up work on its “Long-Term Evolution” network boost, but that still won’t be ready until the end of 2013. The company also slashed the price on the iPhone 3GS to just $49, in anticipation, the Journal suspects, of competition from the upcoming Verizon iPhone.

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Showing 3 of 35 comments
Jan 14, 2011 5:42 PM CST
Why should anyone "give" you a piece of equipment that's worth several hundred dollars (500+ for smartphones) and have no protection for their investment when you can turn around and sell it on ebay??? That's not customer loyalty, that's bad business!
Matt Wilson
Jan 7, 2011 3:11 PM CST
Apparently the writer of the story does not check facts. ITU changed 4G naming convention to include LTE, WIMAX, and HSPA+: AT&T HSPA+ network updates (from YESTERDAY!!!!)
Jan 7, 2011 2:04 PM CST
A turd by any other name would smell as bad. AT&T can call it whatever it wants, it will still be a cr@p network.