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Southwest Unveils Perks for Biz Flyers

Carrier guarantees priority boarding, throws in a cocktail

By Wesley Oliver,  Newser Staff

Posted Nov 7, 2007 9:28 PM CST

(Newser) – Southwest unveiled today a raft of new initiatives designed to shore up revenue, including new pricing plans that benefit business travelers. The discount carrier’s new “business select” program will price seats $10-30 higher than regular fares. In exchange, Southwest, which doesn’t assign seats on its flights, will guarantee business travelers first access to the plane and a complimentary cocktail.

The company also cut in half the types of fares it offers customers and expanded its frequent-flier program, granting loyal passengers who meet certain requirements top-priority boarding passes. The initiatives are part of the company’s efforts to raise $1 billion in revenue by 2010 to cushion increased labor and fuel costs, MarketWatch reports. Many of the new changes begin tomorrow.

Gary Kelly, chief executive officer of Southwest Airlines, addresses attendees during the annual shareholders meeting in Dallas, Texas,  Wednesday, May 16, 2007. The airline is offering new perks for business travelers. (AP Photo/Tony Gutierrez)
Gary Kelly, chief executive officer of Southwest Airlines, addresses attendees during the annual shareholders meeting in Dallas, Texas, Wednesday, May 16, 2007. The airline is offering new perks for...   (Associated Press)
Southwest Airlines ticket agents assist passengers at Los Angeles International Airport in this file photo from April. The airline is offering new perks to business travelers. (AP Photo/Kevork Djansezian)
Southwest Airlines ticket agents assist passengers at Los Angeles International Airport in this file photo from April. The airline is offering new perks to business travelers. (AP Photo/Kevork Djansezian)   (Associated Press)
Gary Kelly, chief executive officer of Southwest Airlines, addresses attendees during the annual shareholders meeting in Dallas, Texas,  Wednesday, May 16, 2007. The airline is offering new perks for business travelers. (AP Photo/Tony Gutierrez)
Gary Kelly, chief executive officer of Southwest Airlines, addresses attendees during the annual shareholders meeting in Dallas, Texas, Wednesday, May 16, 2007. The airline is offering new perks for...   (Associated Press)
A Southwest Airlines aircraft taxis to a gate after its arrival in a Dallas in this April 20, 2006, file photo. The airline is offering new perks to business travelers. (AP Photo/Tony Gutierrez, File)
A Southwest Airlines aircraft taxis to a gate after its arrival in a Dallas in this April 20, 2006, file photo. The airline is offering new perks to business travelers. (AP Photo/Tony Gutierrez, File)   (Associated Press)
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