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Internet Ads to Pass $21B

Web ad revenue will double by 2011

By Peter Fearon, Newser Staff

Posted Nov 8, 2007 1:27 AM CST

(Newser) – Spending on Internet advertising will pass $21 billion this year and double to $42 billion by 2011, as money is drawn away from print and television, according to research firm eMarketer. Paid searches will account for about 40% of spending. Reuters reports all ad spending will rise just 2.1% in 2007 while online advertising will rise 26.7%.

"Mainly because of the credit crunch and related economic fallout, Internet ad spending will not increase as much in 2007 and 2008 as previously expected," the report said. "However, reduced spending will be tempered by advertisers buying the low-cost display advertising gobbled up by mortgage companies' shrinking marketing budgets."

A Google worker dials her cell phone at Google headquarters in Mountain View, Calif., May 15, 2007. Confirming its long-rumored foray into the mobile market, Google said Monday it is developing a free... (Associated Press)

The web site Advertising.com, which AOL purchased in 2004. (Photo by Getty Images)

Facebook CEO and founder Mark Zuckerberg speaks to press and advertising partners at a Facebook announcement in New York, Monday, November 6, 2007. The online hangout said Tuesday it plans to let companies... (Associated Press)

In this image released by Gilbarco Veeder-Root Tuesday, Nov., 6, 2007, a Google map is seen illustrating options for attractions and services via a gas dispenser screen. Lost drivers soon will be able... (Associated Press)

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Internet Ads to Pass $21B

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Internet Ads to Pass $21B

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OTHER STORIES ON OUR RADAR

Internet Ads

Internet • online advertising • eMarketer • paid searches • Internet advertising

MOST POPULAR STORIES

[ By Views ]

[ By Comments ]

More Newser Stories

Coming Soon to Your News Feed: Ads

But tech writers don't think you'll mind too much

Chatroulette Penises in Peril

Business Insider thinks savvy surfers can somehow de-creepify video site

Facebook the No. 1 Christmas Website

Social network crowds out Google and Yahoo for first time

Twitter Ekes a Profit for 2009

$25M search deals with Microsoft, Google push it barely into black

Facebook Lite Is Twitteresque, and That's Good

Pages are easier to read and faster to load, but that may not survive advertising

About Us

Site

Newser By Users

Community

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What is Newser?