A Mexican brewery has launched what it calls the first-ever beer aimed at gay drinkers, who it says have gotten the cold shoulder from brewers. “We're out in the market with great respect with the idea of offering a product directed to the gay-lesbian community that has been ignored for too long but is important and very demanding,” a rep for the distributor tells a Mexican news agency.
“Artisan Honey-Ales” will sell in Mexico, where some cities have already begun serving them, as well as Colombia and Japan; they may soon appear in the US, the Telegraph reports. The beers’ names pay tribute to gay icons and events; Purple Hand, for example, honors a 1969 San Francisco protest. Also, the beer’s labels can be removed and worn as symbols of gay pride.