Worker Secrets: What Really Goes on in an Apple Store
It's like a 'cult' in there, says anonymous employee
By Matt Cantor, Newser User
Posted Feb 18, 2011 8:58 AM CST
Pedestrians walk past an Apple Store in San Francisco, Tuesday, Jan. 18, 2011.    (AP Photo/Jeff Chiu)

(Newser) – Working at an Apple store can be like working for a “cult,” an employee tells Popular Mechanics: Pamphlets say things like “Apple is our soul, and people are our soul.” The anonymous insider reveals more of what goes on behind the scenes:

  • No worker knows about future products, and employees are explicitly barred from speculating about what's coming next—it's a fireable offense—though customers inquire “about five times a day.”

  • Customers can get really, really upset: “They scream, cry, curse. Sometimes it's like working at McDonald's, with better pay. I've never been treated so badly in my life.”
  • And working the phones is like working "a suicide hotline": People "treat us like we're their therapists. Or we have women who want help with their computers as they try to prove their husbands are cheating on them." His solution? “Usually I just transfer people to AppleCare.”
  • Employees tell customers who want their phones unlocked that it won’t work—it’ll kill the phone. “Of course, that’s not true.”
  • Working at an Apple store “makes you power-hungry.” You see others’ sales metrics, and you get competitive. The goal: becoming an Apple “Genius.”
Click for more revelations ... about drug-dealer customers and undercover security guards.

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Showing 3 of 10 comments
sh2master
Feb 19, 2011 3:03 PM CST
Sounds like any other high-retail sales job. This guy's just a pussy, or someone who's not used to sales. I guess the surprising part is that a big-shit company like Apple would be like this. But, even then, this guy's account sounds hyperbolic to me.
myflap.blow
Feb 19, 2011 5:35 AM CST
that mean they're gonna dig up steve jobs every once in a while to buff his box?
HMunster
Feb 18, 2011 4:21 PM CST
“Apple is our soul, and people are our soul.” Well, make up your mind, dude. Is your soul an apple or is it people?