The Latest Sports Drink Craze: Beer
Gulp. It's non-alcoholic. Mostly. Gulp.
By Newser Editors and Wire Services
Posted Feb 21, 2011 3:12 PM CST
Updated Feb 26, 2011 8:00 PM CST
In this Feb. 12, 2011 file photo, Andrea Henkel poses with a large glass of Erdinger no-alcohol beer after winning the women's sprint race at the biathlon World Cup, in Fort Kent, Maine.   (Robert F. Bukaty)

(Newser) – Beer: It's not just for couch potatoes anymore. A Bavarian brewmeister is touting its non-alcoholic beer as the latest sport drink for athletes, handing it out at the finish line of sporting events and touting its regenerative benefits. Unlike Gatorade, Erdinger Alkoholfrei is served up with a frothy head, and it comes in one color—a golden hue.

The company touts the beverage as an isotonic, vitamin-rich, no-additive beverage with natural regenerative powers that help athletes recover from a workout. In other words, it's carbohydrate-loaded refreshment without the alcoholic buzz of beer or the jitters caused by some energy drinks. "It's a very healthy product," says the US manager for Erdinger. But note: Alkoholfrei still contains less than 0.5% alcohol, making it a no-no in some states for anyone under 21.

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Showing 3 of 12 comments
brawne
Feb 27, 2011 12:20 AM CST
Oh, we went through this phase before. In the late seventies, I ran a marathon in Calloway Gardens and the last six miles they gave us beer--for the carbs. I was so dehydrated that I was drunker than a skunk on the way home and sick as a dog for a day. That was the first night that The Godfather was on TV. No one even had Nikes yet except for a couple of elite runners. I had on all leather weighed five pounds Adidas. That Book of Running by Fixx changed the whole world. He still dropped dead of a heart attack. Can't outrun genetics. But running and beer-- they were wrong then and they're wrong now.
HMunster
Feb 22, 2011 5:06 AM CST
Their Slogan: All the Piss Without the Buzz!!! I think not...
Tobi.W
Feb 22, 2011 1:50 AM CST
It's nothing new. I have been drinking it since I was a child. Malz Bier is a common drink for children, athletes, and nursing mothers alike.