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Walmart Suffering Biggest-Ever Slump

Execs admit retail giant lost its way

By Rob Quinn,  Newser Staff

Posted Feb 22, 2011 2:55 AM CST | Updated Feb 22, 2011 6:47 AM CST

(Newser) – Walmart is suffering its worst-ever slump in US sales and is widely expected to post more disappointing figures when it reports earnings today. Analysts say the retail giant's woes are the result of its failure to follow founder Sam Walton's formula of providing ordinary Americans with "every day low prices." Instead, the chain—facing stiff competition from rivals like Target—chose to offer "rollback" discounts on some products while hiking the price of others.

"The whole rollback thing spread like a cancer, and it is systemic," a former Walmart exec tells the Wall Street Journal. "Now Target doesn't have to lower prices, because we have raised ours. I think we have alienated a lot of blue-collar shoppers." After attempts to lure higher-income customers failed, execs admitted there had been missteps and set out to win back core customers, although analysts believe it could be years before it bounces back.

An employee directs a customer inside a Wal-Mart store in Alexandria, Va.
An employee directs a customer inside a Wal-Mart store in Alexandria, Va.   (AP Photo)
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The basic Wal-Mart customer didn't leave Wal-Mart. What happened is that Wal-Mart left the customer. - Former Wal-Mart exec Jimmy Wright

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COMMENTS
Showing 3 of 33 comments
passinthru
Feb 23, 2011 9:26 AM CST
fuck walmart.
DrZaius007
Feb 22, 2011 3:56 PM CST
I have been against Wal Mart since 2003 when they provided legal council and testimony against Five Rivers Electronics at the International Trade Commission hearings on import TV's. They deserve every bad thing that happens to them. They are scum and scoundrels and I hope they go out of business soon.
Berzelius
Feb 22, 2011 12:20 PM CST
I got a Kroger and a Big Lots next door from each other across the street from Wal Mart. I just use them. I bought my coffee maker at wal mart but it was the one I wanted and I looked everywhere else first.

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