Sun Chips Tries Again With Quieter Bag

Company debuts new biodegradable packaging
By Nick McMaster,  Newser Staff
Posted Feb 24, 2011 5:58 PM CST
Sun Chips packaged in compostable bags are on display during the PepsiCo media day and investor expo Monday, March 22, 2010 in New York.   (AP Photo/Mary Altaffer)

(Newser) – Sun Chips is out with another biodegradable bag, but this time it swears you won't need ear protection. Frito-Lay backtracked on last year's really, really loud version amid complaints, ridicule, and poor sales. Now the company has begun putting a new biodegradable bag on shelves (for the "Original" chips), and it says the noise is on par with regular bags thanks to a new adhesive between the crinkly inner/outer material, reports Fast Company. We'll see.

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