Nike Finds Old Waffle Iron That Inspired First Design

Digitally-linked shoes track your moves

(NEWSER) - Next stop for the digital revolution: Your feet. Nike yesterday showed off its new line of Nike+ footwear that keeps tabs on wearers' movements. Pressure sensors and an accelerometer on the shoes can keep track of distance, jumping height, and step frequency, Mashable reports. The data is linked to iPhone, iPod, and web apps. The shoes will be available in key markets worldwide, including the US, on June 29. More»

Can hoverboards be far behind?

(NEWSER) - Hoverboards may not yet be commonplace, but soon you might be able to live out your Back to the Future fantasies in at least one way: Self-lacing shoes. Nike has filed a patent for sneakers with an “automatic lacing system” that look very similar to the ones worn by Marty McFly in the second film, the Daily Mail reports. More»

Once-dominant fashion has gone by the wayside

(NEWSER) - In case you hadn't noticed, hightop sneakers are on death's door. You can thank big stars like Steve Nash, who's worn low-tops all his life, and Kobe Bryant, whose switch to low-tops last year prompted four of his Lakers teammates to follow suit. Of course, they're not alone. Eighty percent of NBA players wore hightops in the late '80s, but these days, that number's shrunk to just 8%, the Wall Street Journal reports. More»

(NEWSER) - Not so fast, Michael Vick. A day after the quarterback's agent announced he had been re-signed by Nike, the sneaker company says it's just not true. “Nike does not have a contractual relationship with Michael Vick," said a spokesman. He added, however, that Vick is getting some free shoes. Nike ditched Vick in 2007 amid the dog-fighting scandal, notes CNBC. "This agent put his Air Vick in his mouth," a marketing consultant tells USA Today. More»

Nike, North Face get free pub from prez-elect

(NEWSER) - The latest high-profile sportswear-endorser doesn’t charge brands like Nike and North Face a thing to be seen wearing their logos, but his fashion choices may be worth millions, the Times of London reports. Barack Obama’s love of the gym and the basketball court is famous, and companies are happy to cash in on the regular photographs of the president-elect sporting his favorite name-brand gear. More»