How CityVille Sucked In a Hardcore Gamer

Online game's accessibility and simplicity turns busy man into addict
By Matt Cantor,  Newser User
Posted Mar 19, 2011 2:55 PM CDT
This screen shot provided by Zynga shows the online game "CityVille."   (AP Photo/Zynga)

(Newser) – The online city-planning game CityVille is meant for “casual gamers,” and there are plenty of them: 92 million active monthly users, to be exact. But such simple gameplay and basic graphics would turn off any sophisticated player, right? Wrong—as JP Mangalindan, writing in Fortune, found out. A lifelong “hardcore traditional console gamer,” he tried out the game to research an article; now he’s completely hooked, playing “at least an hour a day.”

That may be “embarrassing” for someone who takes gaming seriously—but the fact is, “without my knowing it, my priorities had changed. I don't have the same free time and patience” required for console play. But “CityVille in all its simplicity lets users wade in at their leisure, no manual or tutorial required, for a few minutes, then walk away feeling like they made some serious headway,” Mangalindan writes. “It's so much more accessible—oh, and it's free.” Read the full column here.

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