McDonald's Hiring 50K Workers—in One Day

Will swell its US ranks to 700K
By Kate Seamons,  Newser Staff
Posted Apr 4, 2011 4:42 PM CDT
McDonald's Corp. plans to hold its first national hiring day April 19, 2011, to fill 50,000 openings nationwide, seeking to lure new employees in a tough job market.   (AP Photo/Wilfredo Lee, file)
camera-icon View 1 more image

(Newser) – McDonald's is going on a 24-hour hiring binge: The company plans to add 50,000 new workers to its ranks on April 19. The new McJobs will boost the US workforce to 700,000, reports CNN. Full- and part-time positions are open, with the average pay clocking in at $8.30 an hour (the federal minimum wage is $7.25); managers can walk home with as much as $50,000 a year. And lest you think Newser is being cruel by referring to these employment opportunities as McJobs ... well, we're just respecting McDonald's wishes.

Writing for Advertising Age, Maureen Morrison notes that the company is trying to rebrand the McJob, doing away with the whole "low-paying, dead-end job" connotation and redefining it as a "desirable employment opportunity." Explains McDonald's USA social-media director, "McJob is going to enter the conversation. Rather than avoid the term, let's embrace it and turn it on its ear." (Click to see which chain overtook McDonald's as No. 1 in the world.)

My Take on This Story
Show results without voting  |