Altoona Changes Its Name to ...
'POM Wonderful,' but for Only 60 Days as Part of Documentary Stunt
By Matt Cantor,  Newser User
Posted Apr 14, 2011 3:58 PM CDT
Director Morgan Spurlock is shown during the 2011 Sundance Film Festival on Monday, Jan. 24, 2011 in Park City, Utah.   (AP Photo/Victoria Will)
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(Newser) – Altoona, Pennsylvania, is selling its naming rights to a filmmaker with an axe to grind. The city’s new name? “POM Wonderful Presents: The Greatest Movie Ever Sold.” It's the title of Morgan Spurlock’s documentary—his most famous is Supersize Me—about America’s inescapable advertising, and it will be the town’s official name for 60 days starting April 27. The unspecified sum will go to the city’s police department, the AP reports.