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Altoona Changes Its Name to ...

'POM Wonderful,' but for Only 60 Days as Part of Documentary Stunt

By Matt Cantor,  Newser Staff

Posted Apr 14, 2011 3:58 PM CDT

(Newser) – Altoona, Pennsylvania, is selling its naming rights to a filmmaker with an axe to grind. The city’s new name? “POM Wonderful Presents: The Greatest Movie Ever Sold.” It's the title of Morgan Spurlock’s documentary—his most famous is Supersize Me—about America’s inescapable advertising, and it will be the town’s official name for 60 days starting April 27. The unspecified sum will go to the city’s police department, the AP reports.

Director Morgan Spurlock is shown during the 2011 Sundance Film Festival on Monday, Jan. 24, 2011 in Park City, Utah.
Director Morgan Spurlock is shown during the 2011 Sundance Film Festival on Monday, Jan. 24, 2011 in Park City, Utah.   (AP Photo/Victoria Will)
A bottle of POM Wonderful juice.
A bottle of POM Wonderful juice.   (AP Photo/Matt Rourke)
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COMMENTS
Showing 3 of 4 comments
Communist.Fool
Apr 15, 2011 10:03 AM CDT
God I had to go to Altoona once, I was never so depressed before well there was that time I had to go to Hazleton.
MisterPlinkett
Apr 14, 2011 9:57 PM CDT
I was just there today. what a dump.
finkster
Apr 14, 2011 4:16 PM CDT
"Altoona Changes Its Name to ...POM WONDERFUL " Will they have Pom Pom Girls to cheer the change?

 
advertising • Pennsylvania • documentary • Morgan Spurlock • naming rights • filmmaker • POM Wonderful

 
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