POM Wonderful

8 Stories

This California Couple Uses Mind-Boggling Amount of Water

Megafarmers Lynda and Stewart Resnick have built a multi-billion dollar empire

(Newser) - While you may not be familiar with California power couple and megafarmers Lynda and Stewart Resnick, it's highly likely you've heard of some of the things they own. There's flower delivery service Teleflora; Fiji Water; Pom Wonderful juices; Halos mandarin oranges; groves upon groves of navels, grapefruits,... More »

Jury: Coke's .3% Pomegranate Juice Was A-OK

POM says company 'intentionally confused consumers'

(Newser) - For almost a decade, pomegranate juice company POM Wonderful has claimed consumers were duped by Minute Maid's pomegranate-blueberry juice, which actually contained far more apple and grape juice. But finding that POM failed to show Minute Maid-owner Coca-Cola misled consumers, a jury sided with Coke in a Los Angeles... More »

Minute Maid Can Be Sued Over .3% Pomegranate Juice

Ruling allows companies to sue competitors for false advertising

(Newser) - The US Supreme Court has waded into a juicy suit: It yesterday ruled that POM Wonderful is free to sue Coca-Cola's Minute Maid over the latter's "Pomegranate Blueberry" juice labels. Pomegranate and blueberry juices make up just 0.3% and 0.2%, respectively, of the drink's... More »

POM Thumbs Nose at FTC, Celebrates Judge's Ruling

New ad campaign tests limits of agency: Washington Post

(Newser) - A judge this week criticized juice maker POM for making deceptive claims about the health benefits of its pomegranate juice. But you wouldn't know it from POM's reaction: It took out full-page ads celebrating certain parts of the ruling, asserting that the judge agreed that POM products "... More »

Judge to POM: Health Claims Are Deceptive

Company ordered to stop making health claims in ads

(Newser) - A federal administrative judge ruled yesterday that POM Wonderful used deceptive advertising when claiming that its pomegranate juice could treat or prevent heart disease, prostate cancer, and other illnesses. The judge sided with federal regulators and ordered POM to halt all claims of health benefits and performance for its beverage.... More »

Altoona Changes Its Name to ...

'POM Wonderful,' but for Only 60 Days as Part of Documentary Stunt

(Newser) - Altoona, Pennsylvania, is selling its naming rights to a filmmaker with an axe to grind. The city’s new name? “POM Wonderful Presents: The Greatest Movie Ever Sold.” It's the title of Morgan Spurlock’s documentary—his most famous is Supersize Me—about America’s inescapable advertising, and... More »

5 Products That Weren't as Miraculous as Promised

POM's deceitful peers include mouthwash, Airborne

(Newser) - POM Wonderful pomegranate juice is the latest product to find itself in hot water over its health claims, but it's far from alone. The Week lists 5 other exaggerators:
  1. Mouthwash: Johnson and Johnson, CVS, and Walgreens all received reprimands from the FDA last week over unsubstantiated claims that their mouthwash
... More »

Juicer's New Claim: Pomegranate as Aphrodisiac

POM launches racy ads even as FTC bears down

(Newser) - The makers of POM Wonderful aren't letting an FTC complaint against their health claims slow down the marketing of their pomegranate juice one bit, USA Today reports. POM is now making bold claims in that other advertising standby: sex. In a series of steamy new ads, POM presents the pomegranate... More »

8 Stories