Zuckerberg Literally Killing His Own Meat It's no metaphor, just his new 'personal challenge' By Matt Cantor, Newser User Posted May 26, 2011 5:10 PM CDT Updated May 28, 2011 12:35 PM CDT 18 comments Comments Mark Zuckerberg: This year's personal challenge is to avoid industrial meat. (AP Photo/Bob Edme) (Newser) – Mark Zuckerberg says he's almost a vegetarian these days—but he’ll eat meat if the animal died at his own hands, Fortune reports. It’s just his latest challenge: Every year, the Facebook boss takes on some new hurdle in his time away from the website. Last year, it was learning Chinese. “This year, my personal challenge is around being thankful for the food I have to eat,” he writes in an email to the magazine. As part of that: "The only meat I'm eating is from animals I've killed myself." Zuckerberg got help from a neighbor/chef in killing his first chicken, pig, and goat, and he says the experience is paying off. "I'm eating a lot healthier foods and I've learned a lot about sustainable farming and raising of animals." A pig roast prompted the idea, he says: “A bunch of people told me that even though they loved eating pork, they really didn't want to think about the fact that the pig used to be alive. That just seemed irresponsible to me.” Click through for more Zuckerbergian thoughts on the matter.