Newspapers readers at an increasing pace are turning to Pluck, a media syndication company, to link their sites to social networks, like MySpace and Facebook, giving them access to 165 million users, Reuters reports. Pluck will use the Facebook programming interface and Google's OpenSocial system to share information between its customer's sites and the most prominent social nets.
Gannett, Discovery Communication, the CBC and Rodale are among early adopters planning to use the technology, which allows users to post comments on stories and have the comments, and a link to the story, show up on their profiles. “It allows us to get more pollination,” said one editor. The product is set to begin a broad rollout in 2008.