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Newspapers Look to Make Connections

Trying to reach younger readers, more will link to Facebook and MySpace

By Jim O'Neill,  Newser User

Posted Nov 28, 2007 10:26 AM CST
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(Newser) – Newspapers readers at an increasing pace are turning to Pluck, a media syndication company, to link their sites to social networks, like MySpace and Facebook, giving them access to 165 million users, Reuters reports. Pluck will use the Facebook programming interface and Google's OpenSocial system to share information between its customer's sites and the most prominent social nets.

Gannett, Discovery Communication, the CBC and Rodale are among early adopters planning to use the technology, which allows users to post comments on stories and have the comments, and a link to the story, show up on their profiles. “It allows us to get more pollination,” said one editor. The product is set to begin a broad rollout in 2008.

Facebook.com's mastermind, Mark Zuckerberg smiles at his office in Palo Alto, Calif., in this Monday, Feb. 5, 2007 file photo.
Facebook.com's mastermind, Mark Zuckerberg smiles at his office in Palo Alto, Calif., in this Monday, Feb. 5, 2007 file photo.   (Associated Press)
News Corp. Chairman Rupert Murdoch, who owns the social networking Web site MySpace, speaks at the company's Global Energy Initiative in this May 9, 2007, file photo.
News Corp. Chairman Rupert Murdoch, who owns the social networking Web site MySpace, speaks at the company's Global Energy Initiative in this May 9, 2007, file photo.   (Associated Press)
Social networks like MySpace are available almost everywhere.
Social networks like MySpace are available almost everywhere.   (KRT Photos)
Silver Surfers On The New Saga Facebook Style Website
Silver Surfers On The New Saga Facebook Style Website   (Getty Images (by Event))
Laura Handyside, clockwise from left, of Duluth, Peter Sparby, of North Oaks, Minn., and Kadian Hofstad, of Pine City, Minn., laugh while using a laptop to check facebook web pages of their friends.
Laura Handyside, clockwise from left, of Duluth, Peter Sparby, of North Oaks, Minn., and Kadian Hofstad, of Pine City, Minn., laugh while using a laptop to check facebook web pages of their friends.   (KRT Photos)
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