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Rockwell Santa Painting Sells for $2.17M

Prices for magazine cover originals may be heading north

By Zach Samalin,  Newser Staff

Posted Nov 30, 2007 2:02 PM CST

(Newser) – Straddling the line between art, illustration, and extravagant Christmas gift, Norman Rockwell's "Extra Good Boys and Girls" raked in $2.17 million at a Christie's auction this week. The painting, originally a 1939 Saturday Evening Post cover, didn't hit the $2.5 million to $3.5 million estimate, but Christie's was still jolly, Reuters reports.

"This is our high-end Christmas present for this season," the head of the Christie's American art department told the New York Post. The picture features a classic red-pajama-clad Santa, seated on a ladder in front of a map of his global toy delivery route, reading a journal bearing the phrase "Extra Good Boys and Girls."

This photo of a Norman Rockwell painting entitled Extra Good Boys and Girls, was released by Christie's Images LTD, Tuesday, Nov. 27, 2007 in New York. The painting sold to an anonymous buyer for $2.17 million at Christie's in New York on Thursday, Nov. 29. (AP Photo/Christie's Images LTD)
This photo of a Norman Rockwell painting entitled "Extra Good Boys and Girls," was released by Christie's Images LTD, Tuesday, Nov. 27, 2007 in New York. The painting sold to an anonymous buyer for $2.17...   (Associated Press)
This photo of a Norman Rockwell painting entitled Extra Good Boys and Girls, was released by Christie's Images LTD, Tuesday, Nov. 27, 2007 in New York. The painting sold to an anonymous buyer for $2.17 million at Christie's in New York on Thursday, Nov. 29. (AP Photo/Christie's Images LTD)
This photo of a Norman Rockwell painting entitled "Extra Good Boys and Girls," was released by Christie's Images LTD, Tuesday, Nov. 27, 2007 in New York. The painting sold to an anonymous buyer for $2.17...   (Associated Press)
Exhibition technician Joy Armstrong hangs one of 323 covers Norman Rockwell created for the The Saturday Evening Post, at the Akron Art Museum,  Monday, Nov. 5, 2007, in Akron, Ohio. A traveling exhibit of Norman Rockwell works  opens a cross-country tour Saturday, Nov. 10, 2007, at the Akron Art Museum...
Exhibition technician Joy Armstrong hangs one of 323 covers Norman Rockwell created for the "The Saturday Evening Post", at the Akron Art Museum, Monday, Nov. 5, 2007, in Akron, Ohio. A traveling exhibit...   (Associated Press)
This image provided by the Norman Rockwell Museum shows  the Norman Rockwell painting titled Triple Self-Portrait.  Rockwell painted this image for a cover illustration for The Saturday Evening Post, February, 13, 1960. A traveling exhibit of Norman Rockwell works  opens a cross-country tour Saturday, Nov. 10, 2007, at the Akron...
This image provided by the Norman Rockwell Museum shows the Norman Rockwell painting titled "Triple Self-Portrait". Rockwell painted this image for a cover illustration for The Saturday Evening Post,...   (Associated Press)
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