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Food & Wine Gets Reality TV Twist

'Top Chef Magazine' section to grace January issue

By Kate Seamons,  Newser Staff

Posted Oct 12, 2011 12:09 PM CDT

(Newser) – Reality television apparently isn't too lowbrow for Food & Wine. The magazine's January issue will feature a 24-page special section called Top Chef Magazine. The articles, which will be labeled as an advertorial, will focus on aspects (culinary, we assume) of the Bravo show's contestants. If it does well, the section may return quarterly—or follow the standalone path taken by Every Day With Rachael Ray. The section could very likely turn out to be a smart bet for Food & Wine, a longtime sponsor of the program, notes Adweek: Top Chef is currently cable's No. 1 food show.

In this image released by Bravo,  judges Tom Colicchio, left, Padma Lakshmi from Bravo TV's Top Chef are shown in an undated photo.
In this image released by Bravo, judges Tom Colicchio, left, Padma Lakshmi from Bravo TV's "Top Chef" are shown in an undated photo.   (AP Photo/Bravo, F. Scott Schafer)
Padma Lakshmi, co-host of cable television channel Bravo's Top Chef Las Vegas, appears on the NBC Today television program in New York Wednesday, Aug. 19, 2009.
Padma Lakshmi, co-host of cable television channel Bravo's "Top Chef Las Vegas," appears on the NBC "Today" television program in New York Wednesday, Aug. 19, 2009.   (AP Photo/Richard Drew)
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