Advertisers Dump Imus

Procter & Gamble and others pull ad dollars after racist comment
By Heather McPherson,  Newser User
Posted Apr 11, 2007 12:01 PM CDT

(Newser) – Piling on to the mounting outrage against Don Imus, three advertisers have pulled their support from the CBS radio show or its simulcast MSNBC TV program. The three include marketing heavyweight Procter & Gamble, Staples and Bigelow Tea, the Wall Street Journal reports.

The stakes are high for the CBS, as well as for the veteran shock jock's  broadcasting career: The program generates more than $20 million in annual revenue. General Motors, the biggest advertiser on the show, has no plans to pull out, a spokesman told the Journal.