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Advertisers Dump Imus

Procter & Gamble and others pull ad dollars after racist comment

By Heather McPherson,  Newser User

Posted Apr 11, 2007 12:01 PM CDT

(Newser) – Piling on to the mounting outrage against Don Imus, three advertisers have pulled their support from the CBS radio show or its simulcast MSNBC TV program. The three include marketing heavyweight Procter & Gamble, Staples and Bigelow Tea, the Wall Street Journal reports.

The stakes are high for the CBS, as well as for the veteran shock jock's  broadcasting career: The program generates more than $20 million in annual revenue. General Motors, the biggest advertiser on the show, has no plans to pull out, a spokesman told the Journal. 

Don Imus Appears On Al Sharpton Radio Show
Don Imus Appears On Al Sharpton Radio Show   (Getty Images)
Jesse Jackson Leads Rally To Protest Don Imus Comments
Jesse Jackson Leads Rally To Protest Don Imus Comments   (Getty Images)
 Members of the Rutgers  women
Members of the Rutgers women   (Associated Press)
 Essence Carson, a junior on the Rutgers University women
Essence Carson, a junior on the Rutgers University women   (Associated Press)
 Radio personality Don Imus, left, and Rev. Al Sharpton appear face-to-face on Rev. Sharpton
Radio personality Don Imus, left, and Rev. Al Sharpton appear face-to-face on Rev. Sharpton   (Associated Press)
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Don Imus's "nappy-headed hos" comment   (aclusux (YouTube))
The Today Show: Don Imus Vs. Al Sharpton   (tricflix (YouTube))

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