Lululemon's Ayn Rand Bags Irk Customers
Libertarian author seen as a poor fit for Lululemon
By Rob Quinn, Newser Staff
Posted Nov 16, 2011 8:07 AM CST
Would you like some ideology with that top?   (?lululemon athletica)

(Newser) – An upscale yogawear chain isn't the most likely place you'd expect to find promoting the works of free-market libertarian author Ayn Rand, say some Lululemon shoppers. Since late October, the chain has been using shopping bags with the words "Who is John Galt?" in reference to Rand's controversial 1957 novel, Atlas Shrugged. The book—which has been added to the staff reading list—hails the virtues of self-interest.

A post on the company blog says Lululemon founder Chip Wilson read the novel when he was 18 and it inspired him to "elevate the world from mediocrity to greatness." One fitness instructor and Lululemon shopper says she has been slowly becoming disillusioned with the company and the Rand bags are the last straw. "I don’t want people looking at me with that little logo on my pants or on my hoodie and thinking I’m going home to read Atlas Shrugged after, you know, downward dog," she tells the Globe and Mail.

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Showing 3 of 25 comments
timeandagain
Nov 16, 2011 4:17 PM CST
Newser - Thank you for this summary. I believe that this story - more than any other - succinctly illustrates the stupid, small-minded pettiness of liberals.
fractal
Nov 16, 2011 12:33 PM CST
Wild Oats groceries had several quotes by Ayn Rand in their staff handbook. It was sooooooooo insulting. I am glad they are gone.
mikech
Nov 16, 2011 11:55 AM CST
Ayn Rand and her philosophy is the free market capitalist's version of L Ron Hubbard.