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Burger King Gets Around 'Happy Meal Ban,' Too

Will charge extra for toys, like McDonald's

By Evann Gastaldo,  Newser Staff

Posted Dec 1, 2011 8:18 AM CST

(Newser) – Burger King is taking a page from the McDonald's handbook: In order to "comply" with San Francisco's so-called "Happy Meal ban," the fast food chain will stop giving away toys in its kids' meals … but it will offer them for purchase for just 10 cents more. While McDonald's is giving the proceeds from toy sales to Ronald McDonald House charities, Burger King has not yet decided what to do with the extra money, the San Francisco Chronicle reports. The ban goes into effect today.

A Burger King sign outside a restaurant in Glendale, California, on September 2, 2010.
A Burger King sign outside a restaurant in Glendale, California, on September 2, 2010.   (Getty Images)
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COMMENTS
Showing 3 of 11 comments
trailmix
Dec 1, 2011 8:30 PM CST
Do you ever wonder how much these fast food places spend on product compared to advertising and promotion bullshit? If you haven't seen " Super Size Me "  Take some time and do so.
VolOtog
Dec 1, 2011 8:14 PM CST
Perhaps this is a good thing. I only ever got a Happy Meal when I was younger so that I could get the toy. The "chicken nuggets" (from McDonald's) tasted bloody awful, but the fries and toy made it worth it.
OuttaHere
Dec 1, 2011 6:39 PM CST
Heading straight for their bottom line. Same store sales in SF next year will be up.
Money • Health • US

 
childhood obesity • McDonald's • fast food • toys • Burger King • Happy Meal

 
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