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Next Year's Hottest Color Is ...

Orange is bold and upbeat—but may not last

By Neal Colgrass,  Newser Staff

Posted Dec 11, 2011 5:21 PM CST

(Newser) – Orange is making a comeback in everything from dishware to dresses to eyeliner in 2012, the Wall Street Journal reports. Don't quite believe it? Well, Sephora is designing orange eyelashes from feathers, and Pantone is calling "tangerine tango" the color of the year. It apparently boosts sales, too: "If you've got a bunch of products on a shelf, it can't hurt to have an orange one," says a color expert who advises retailers on how to make products stand out.

So why orange? A paint manufacturer says it's a "powerful mood modifier, reflecting passion, power, and festivity"—in other words, an antidote to the recession. But orange was hot in the 1920s, '60s, and '80s, all economically heady times. Perhaps it's part of a renaissance of Asian colors, says one analyst. Either way, buyer beware: It may be too loud to last. "Our thing is to provide quality fashions that will last a long time," says one California boutique owner. "Orange might not be around" for long. (Click to see some totally Tangerine Tango items.)

Model Nadine Lollino of Chicago, Illinois with orange eyelashes and heavy make-up participates in the first annual Honolulu Fashion Week on the streets of Chinatown in Honolulu, Hawaii, Oct 13, 2007.
Model Nadine Lollino of Chicago, Illinois with orange eyelashes and heavy make-up participates in the first annual Honolulu Fashion Week on the streets of Chinatown in Honolulu, Hawaii, Oct 13, 2007.   (AP Photo/Lucy Pemoni)
US Secretary of State Hillary Clinton arrives to tour the Port of Melbourne on November 7, 2010.
US Secretary of State Hillary Clinton arrives to tour the Port of Melbourne on November 7, 2010.   (Getty Images)
LONDON, ENGLAND - DECEMBER 03:  Lisa Snowdon attends day one of Jingle Bell Ball at O2 Arena on December 3, 2011 in London, England.
LONDON, ENGLAND - DECEMBER 03: Lisa Snowdon attends day one of Jingle Bell Ball at O2 Arena on December 3, 2011 in London, England.   (Getty Images)
American Vogue Editor-in-Chief Anna Wintour attends the 8th Annual CFDA/Vogue Fashion Fund Awards at the Skylight SOHO on November 14, 2011 in New York City.
American Vogue Editor-in-Chief Anna Wintour attends the 8th Annual CFDA/Vogue Fashion Fund Awards at the Skylight SOHO on November 14, 2011 in New York City.   (Getty Images)
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COMMENTS
Showing 3 of 11 comments
LoginsSuck
Dec 12, 2011 10:16 AM CST
Is this from Bohners staff? It's cause of him; isn't it?
fractal
Dec 12, 2011 12:48 AM CST
"Whoever said orange is the new pink, was seriously disturbed." ELLE WOODS
JoeQ
Dec 11, 2011 9:38 PM CST
It's shagadelic, baby!

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