Super Bowl Ads Sell Out, and 30 Seconds Cost...

...about $3.5M, up from last year's $3M

By Kate Seamons,  Newser Staff

Posted Jan 3, 2012 9:52 AM CST

(Newser) – Big money, big money, no whammies? When it comes to Super Bowl XLVI, the big money sure has poured in: The commercial slots are officially sold out, at a cost of about $3.5 million for 30 seconds. The no whammies part remains to be seen... The Wall Street Journal reports that, bad economy and all, the price took a big jump over last year's $3 million. And this year's figure represents a 59% increase since 2001, a year in which 30-second commercials ran about $2.2 million.

Who can viewers expect to be wowed—or disappointed—by on Feb. 5? GM, Volkswagen, first-timer Dannon yogurt, Teleflora, M&M, Pepsi, and Coke, among others. Anheuser-Busch InBev will, of course, be in the house, with a sizable four and a half minutes of air time. No-brainer quote of the day: "The NFL continues to be the gold standard of all programming," NBC Sports' VP of sales and marketing told the Journal, which backed up the claim with some put-it-in-perspective stats: Super Bowl XLV reeled in 111 million viewers; the No. 1 prime-time program last year, American Idol, averaged about 23.9 million. (Click to read about Rolling Stone magazine's planned Super Bowl debut.)

Are you ready for some football?
Are you ready for some football?   (Getty Images)
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