Super Bowl Ads Sell Out, and 30 Seconds Cost...
...about $3.5M, up from last year's $3M
By Kate Seamons, Newser Staff
Posted Jan 3, 2012 9:52 AM CST
Are you ready for some football?   (Getty Images)

(Newser) – Big money, big money, no whammies? When it comes to Super Bowl XLVI, the big money sure has poured in: The commercial slots are officially sold out, at a cost of about $3.5 million for 30 seconds. The no whammies part remains to be seen... The Wall Street Journal reports that, bad economy and all, the price took a big jump over last year's $3 million. And this year's figure represents a 59% increase since 2001, a year in which 30-second commercials ran about $2.2 million.

Who can viewers expect to be wowed—or disappointed—by on Feb. 5? GM, Volkswagen, first-timer Dannon yogurt, Teleflora, M&M, Pepsi, and Coke, among others. Anheuser-Busch InBev will, of course, be in the house, with a sizable four and a half minutes of air time. No-brainer quote of the day: "The NFL continues to be the gold standard of all programming," NBC Sports' VP of sales and marketing told the Journal, which backed up the claim with some put-it-in-perspective stats: Super Bowl XLV reeled in 111 million viewers; the No. 1 prime-time program last year, American Idol, averaged about 23.9 million. (Click to read about Rolling Stone magazine's planned Super Bowl debut.)

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Comments
Showing 2 of 3 comments
Caps
Jan 3, 2012 10:01 PM CST
What crap. Think how many starving children in the world could go to sleep at night with a full stomach, for a 30 second commercial. What a waste.
Moon
Jan 3, 2012 10:52 AM CST
It's probably worth it. It's the one time people actually WATCH the ads.