It's a push for green living, but with a uniquely Hollywood twist. The powerful William Morris talent agency has joined forces with stodgy government entities such as Amtrak and LA's public transportation system to push the eco-friendly benefits of mass transit. Advertising Age profiles the work in Hollywood of Kevin Murray, a former state senator who forged the unusual alliance.
"The idea is to make (public transit) part of the conversation," said a member of the LA campaign. One example: A free concert timed to coincide with the Grammys in February. Admittance will be a bus or rail ticket stub. Sticking to the green theme, Murray also is fleshing out plans for a campaign on behalf of the agency that monitors air pollution in the LA region.