Pollution Fight Gains Star Power

Ex-lawmaker consults on eco-friendly marketing for Amtrak, LA Metro
By Michael O'Connor,  Newser User
Posted Dec 11, 2007 7:45 PM CST
Los Angeles sit under a blanket of smog in this Jan. 14, 2000, file photo. Pollution standards are too weak to protect people from the air they breathe, EPA Administrator Stephen L. Johnson declared,...   (Associated Press)
camera-icon View 2 more images

(Newser) – It's a push for green living, but with a uniquely Hollywood twist. The powerful William Morris talent agency has joined forces with stodgy government entities such as Amtrak and LA's public transportation system to push the eco-friendly benefits of mass transit. Advertising Age profiles the work in Hollywood of Kevin Murray, a former state senator who forged the unusual alliance.

"The idea is to make (public transit) part of the conversation," said a member of the LA campaign. One example: A free concert timed to coincide with the Grammys in February. Admittance will be a bus or rail ticket stub. Sticking to the green theme, Murray also is fleshing out plans for a campaign on behalf of the agency that monitors air pollution in the LA region.