Republicans Love Food Network, Weather Channel
Or at least, that's where GOP ad dollars are going
By Kevin Spak, Newser User
Posted Jan 30, 2012 2:08 PM CST
One of the judges from the Food Network show "Chopped" prepares a dish in this file photo.   (AP Photo/Gerald Herbert)

(Newser) – Apparently, Republicans love watching the weather. Campaigns are becoming much more sophisticated about where they spend their ad dollars, the New York Times reports, leading to buys in such unlikely places as the Food Network, Weather Channel, HGTV, and the History Channel. Studies suggest all of those networks have pretty good reach among Republicans in Florida; 36% of GOP voters there, for example, watched the Weather Channel last week.

Targeting such unconventional markets is especially worthwhile as the airwaves fill with ads ahead of the primary. "You need to have your ads more spread out into other programming so you’re not just lumped into the political segment of a commercial break," explains Mitt Romney's media strategist. Romney's campaign is also using studies to target important demographics—it's especially keen on shows that have older audiences, like CSI, The Mentalist, and Criminal Minds.

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Jan 31, 2012 9:31 AM CST
All republicans have jobs, so they want to know what the Weather is doing, most dems are still in bed, the Welfare Office doesn't open until 10AM, and now that McDonald's takes Food Stamps they don't need to worry about cooking healthy food.
Jan 31, 2012 7:50 AM CST
Make the most sense to spend your money where your larger market is, some times it's easy like don't advertise "Ben Gay and Polly Grip" on Much Music. We all know they do those servery's for a reason.
Jan 31, 2012 3:38 AM CST
glad I don't watch any of those channels.