Pit Bull Owners Savage McDonald's Ad
'Risky' McBites ad pulled after outcry
By Rob Quinn, Newser Staff
Posted Feb 7, 2012 1:52 AM CST
Stephanie Filer, communications manager for the Animal Rescue League of Iowa posted this illustration on social media sites to protest the McDonald's ad.   (AP Photos/Animal Rescue League of Iowa)

(Newser) – Annoying America's dog owners is bad for business, McDonald's discovered after running an ill-conceived radio ad for its new Chicken McBites. The ad said eating McBites was less risky than naming your son Sue, giving friends your Facebook password—or petting a stray pit bull. The ad was pulled after a flood of complaints from enraged pit bull owners, AP reports.

"I found it extremely offensive and reckless," says the media coordinator for a pit bull rescue organization in California. "It was stupid marketing, playing into the media hysteria about pit bulls." McDonald's apologized on social media sites and on a toll-free number. "The ad was insensitive in its mention of pit bulls. We apologize," a spokesperson said. "It's never our intent to offend anyone with how we communicate news about McDonald's."

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Showing 3 of 34 comments
Feb 8, 2012 12:54 AM CST
It's O.K. McDonald's....you've been insulting people for years with the crap you give them disguised as food.
Feb 8, 2012 12:13 AM CST
I've seen more vicious Chihuahuas and toy Poodles than I have pitbulls - it's just when a pit goes off the rails someone can be seriously hurt.
Feb 7, 2012 1:25 PM CST
Maybe the pitbull owners club needs to police it's own. They have a reputation and if you want to fix that curb your own kind.