Google Agrees to Honor 'Do Not Track' Button
Coalition of web giants agree not to use data for advertising
By Kevin Spak, Newser User
Posted Feb 23, 2012 11:10 AM CST
Soon, you'll be able to prevent web companies from using the tracking data they're collecting on you in certain ways.   (Shutterstock)

(Newser) – A coalition of Web companies headlined by Google has agreed to actually honor "do not track" options in browsers—sort of. The companies will still collect some user data, but they've pledged to ensure it's not used for advertising, employment, credit, health care, or insurance purposes, the Wall Street Journal explains. Tracking data will still be used for "market research" and "product development," and can be provided to law enforcement officials when requested.

"It's a good start," says an ACLU representative. "But we want you to be able to not be tracked at all if you so choose." The concession follows a White House call for a "privacy bill of rights," that would guarantee Web surfers more control over their personal information. Firefox, Internet Explorer, and Safari all have "do not track" options already, but Web tracking companies and advertisers have been under no obligation to comply, and largely haven't. Google will add the button to Chrome this year.

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Showing 3 of 4 comments
Feb 23, 2012 5:52 PM CST
I discussed buying some weights with my girlfriend in my gmail and for a week I was tracked by ads for weights all over the web. Blech! It was creepy. Now I've gone back to purging daily with "ccleaner", turned on "Do not track" and changed my gmail ads settings. Fixed.
Feb 23, 2012 2:41 PM CST
This still wont stop shadow companies from using this data. It would not be hard for them to leave a vulnerability in their systems and "accidently" leak that vulnerability to a shadow company that can collect this data and "sell" it back to Google.
Feb 23, 2012 12:30 PM CST
And I believe 'em. Pardon me a sec while a write a check to this man who selling me his family's mountain in Florida, imagine an entire mountain for just $500.