Advertisers are still jumping ship from Rush Limbaugh's show in the wake of his comments about Sandra Fluke, and the Los Angeles Times notes that he has now lost 11. Which means that even for Rush, one expert notes, this controversy is pretty bad. Limbaugh is probably experiencing the worst backlash of his career, backlash that could easily fell a lesser commentator, the Times notes—but Rush has 15 million weekly listeners and is beloved by conservative leaders, so don't expect him to go anywhere. "My guess is that it will be short-lived and that other advertisers will come into the marketplace after a suitable interval to replace the ones that have gone away," says one expert.
Indeed, the ire from the left (and the "lamestream media") will likely only serve to make Limbaugh's listeners even more passionate about the radio host—and one advertiser, the pro-Gingrich Winning Our Future super PAC, has already purchased more airtime on Limbaugh's show. The only way for activists to permanently hurt his show would be to stage a months-long advertiser boycott, and analysts say that's not likely. Adds another expert, "As long as Limbaugh maintains that major audience and has the brains to apologize when he says something that really was uncalled for, like this, there will be new advertisers who will fill in those positions. Since when has the American advertising industry been concerned with taste?"