Flailing Anheuser-Busch Tries New Beers, Intimidation
Market share falling for big US brewers
By Kevin Spak, Newser User
Posted Mar 29, 2012 10:26 AM CDT
Packages of Bud Light chill in the cooler of a liquor store in southeast Denver on Monday, May 7, 2007.   (AP Photo/David Zalubowski)

(Newser) – Anheuser-Busch InBev is desperate to turn its sales around. Sure, it's still the biggest beer company in the US, but shipments have fallen for three straight years, thanks to the growing popularity of small, independent craft brewers. But this year Budweiser's got a plan, president of North American operations Luiz Edmond tells the Wall Street Journal: It's going to produce more beers, while leaning on distributors not to carry the competition. Anheuser will introduce 19 new products this year, its biggest rollout since the InBev merger.

Some will aim to compete in the craft market, like additions to its Shock Top line, or boast higher alcohol content, like the 6% Bud Light Platinum, which Edmond calls a "game changer." Still others, like Bud Light Lime-a-Rita, will be malt beverages bearing little resemblance to beer. At the same time, Bud has urged 500 wholesalers to distribute fewer rival beers, warning that it will act against those who don't. An unapologetic Edmond says wholesalers must pick sides, and show "loyalty" to InBev.

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InferiorToYou
Mar 31, 2012 7:53 AM CDT
They should study what happened to Schlitz. #1 beer in USA, so they thought they could cut corners and let marketing carry the product--wrong.
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Mar 31, 2012 2:06 AM CDT
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inthebiz
Mar 30, 2012 8:49 AM CDT
wtf...all big biz bully and intimidate, look at the auto industry; the big 3 don't want competitors under the same roof; you won't find a ford and a honda in the same showroom. If you were a dodge or gmc (only) dealer when they took the bailout what happened to you..."were a dealer" is the answer. try to find you favorite brand at kroger, good luck the shelves are jammed with store brands. beer biz is no different, its all about volume if you want to survive. wake up folks, ab doesn't have a 50% share and sell 100mm barrels of beer cause they make a bad product...1/2 of the 85,000,000 beer drinkers in america buy their products...maybe you have bad taste;) btw i like many "craft" beers but i also know some are produced under contract by the big brewers.