The next time you find yourself shoveling McDonald's fries into your mouth, slow down: You're likely failing to recognize what a precious experience you are engaged in. Bloomberg tucks a fun tidbit into a piece on McDonald's suppliers—apparently, sinking your teeth into a fry should be like "walking on freshly fallen snow." Seriously. That's from the company's director of sensory science, who was leading a contest in which its suppliers were supposed to cook the ideal fry. For the record, a sample from Lamb Weston's American Falls, Idaho, plant won for the second year in a row.