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Apple Plays the Field in Japan

Posted Dec 18, 07 10:34 PM CST in Business,  Technology 

(Newser) – Apple wants to bring the iPhone to Japan to compete with some of the most futuristic phones around, but it's being choosy in its search for a partner, Reuters reports. Apple is in talks with DoCoMo and Softbank, the country's biggest and third-biggest mobile operators respectively, but they're both wary of granting the big slice of revenue Apple demands.

There are more than 100 million mobile users in Japan, but Apple needs a local partner to bring the iPhone to them. Steve Jobs recently met with the president of DoCoMo, a subsidiary of Japanese phone giant NTT, but an insider said Jobs was playing hardball. "Apple's conditions are extremely hard to meet," he commented. "The ball is in Apple's court."

Source Reuters

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A man uses his mobile phone as he walks past a Softbank advertising in downtown Tokyo Tuesday, Nov. 6, 2007. (AP Photo/Itsuo Inouye)   (Associated Press)
A customer tries out an Apple iPhone at an Apple store in Palo Alto, Calif., Oct. 19, 2007. (AP Photo/Paul Sakuma)   (Associated Press)
Passers-by walk past a NTT DoCoMo Inc. shop at Marunouchi business district in Tokyo Friday, July 27, 2007. (AP Photo/Itsuo Inouye)   (Associated Press)
Apple CEO Steve Jobs holds up an Apple iPhone at the MacWorld Conference in San Francisco, in this Jan. 9, 2007 file photo.. (AP Photo/Paul Sakuma, File)   (Associated Press)
A pedestrian passes a NTT DoCoMo shop in Tokyo Friday, Oct. 26, 2007. (AP Photo/Katsumi Kasahara)   (Associated Press)
A customer checks a mobile phone at a Japanese telecommunications and Internet services company Softbank shop in downtown Tokyo Wednesday, Aug. 8, 2007. (AP Photo/Itsuo Inouye, FILE)   (Associated Press)
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