Apple Plays the Field in Japan

Seeks exclusive partner for iPhones
By Rob Quinn,  Newser Staff
Posted Dec 18, 2007 10:34 PM CST

(Newser) – Apple wants to bring the iPhone to Japan to compete with some of the most futuristic phones around, but it's being choosy in its search for a partner, Reuters reports. Apple is in talks with DoCoMo and Softbank, the country's biggest and third-biggest mobile operators respectively, but they're both wary of granting the big slice of revenue Apple demands.

There are more than 100 million mobile users in Japan, but Apple needs a local partner to bring the iPhone to them. Steve Jobs recently met with the president of DoCoMo, a subsidiary of Japanese phone giant NTT, but an insider said Jobs was playing hardball. "Apple's conditions are extremely hard to meet," he commented. "The ball is in Apple's court."