New Trend for Guys: the 'Boyzilian'
More men getting bikini waxes: NYT
By Evann Gastaldo, Newser Staff
Posted Apr 12, 2012 3:16 PM CDT
We're willing to bet this guy doesn't have much hair under there.   (Shutterstock)

(Newser) – Women have the Brazilian, and now men have the Boyzilian: That's what one New York spa calls its bikini wax for men, a service that's growing in popularity. And not just with a certain subset of men, either: "It’s the gay community, it’s the straight community, it’s very conservative guys, it’s very liberal guys. All different age groups are coming in. It’s much, much bigger than we ever thought," says one president of a spa chain that offers the "Ultimate He-Wax." Other salon owners tell the New York Times that they agree.

Why? One music producer explains that it's all about image, but adds that he also gets waxed because he prefers his girlfriends to do the same, so he should "return the favor." Others say it's about keeping yourself clean; still others are simply forced by their partners. And then there's the fact that removing the hair "accentuates" the rest of the genital area, notes a salon director. You don't need to stop at waxing: One salon also offers "pejazzling," or vajazzling for men. If neither term makes sense, click for the full story.

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Showing 3 of 22 comments
fractal
Apr 13, 2012 12:11 AM CDT
Dated a Rasta once. He seemed to almost worship hair ala Solomon from the Bibble. Didn't want me to shave nothin'. Worked for me.
Cat-Lover
Apr 12, 2012 10:24 PM CDT
Shaved genitalia (male, female or sheep) all look like dead chicken at the butcher's.
793tango
Apr 12, 2012 8:37 PM CDT
I get a kick out of watching men get waxed. Yeah it's sadistic but if men think it's so easy for women to do they should try it themselves and see what it's about. They invariably leave with a better appreciation of what women go through to 'look good' for them.