64% of Tweets Are Totally Boring

We only actually like 36% of what shows up in our stream: study

By Evann Gastaldo,  Newser Staff

Posted Apr 20, 2012 10:18 AM CDT

(Newser) – A new study in the Harvard Business Review confirms what you probably already know if you've spent any time on Twitter: Just 36% of tweets are actually worth reading. Another 39% are "just OK," and a full quarter aren't worth your time. That's according to 1,443 users, who evaluated 43,738 tweets. The tweets that scored the best were funny or exciting thoughts, tweets that shared information or asked questions, and even self-promoting tweets—particularly those that included links.

Those that scored poorly? Opinions or complaints (unless they also shared useful information), conversations with other users, useless posts ("Good morning, world!"), and posts about what users were doing ("Eating Mexican for lunch."). "Many people probably think they’re an exception to this rule," writes Maura Judkis in the Washington Post, "but unless their name is Lady Gaga, that’s probably not the case." Of course, @newsereditors tweets are never boring...

Twitter co-founder and CEO Evan Williams speaks at Twitter headquarters March 10, 2009 in San Francisco, California.
Twitter co-founder and CEO Evan Williams speaks at Twitter headquarters March 10, 2009 in San Francisco, California.   (Getty Images)
« Prev« Prev | Next »Next » Slideshow
My TakeCLICK BELOW TO VOTE
24%
58%
11%
0%
8%
0%
To report an error on this story, notify our editors.

NEWS FROM OUR PARTNERS
Other Sites We Like:   The Street   |   MSN Living   |   PopSugar Tech   |   RealClear   |   24/7 Wall St.   |   Biography   |   Barstool Sports   |   OK!