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Toasting the Holidays, the Green Way
Sales of organic spirits, beers, wines on the rise despite high prices
By Caroline Zimmerman
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Posted Dec 20, 07 5:05 PM CST
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(Newser)
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This holiday season, you can drink responsibly, at least when it comes to the environment. Organic spirits, beers, and wines are the new growth sector of the industry, as consumers are increasingly on the look-out for green alternatives, MSNBC reports. But while an organic pint may not contain chemical preservatives or pesticides, it's pricey - and it's no guarantee against a hangover.
"Alcohol is still alcohol," said one "green bar" owner in San Francisco. Yet with the $6 billion organic food industry projected to grow by 59% over the next five years, organic spirits companies are popping up across the country. Even Anheuser-Busch is getting in on the game: the Budweiser recipe hasn't changed, but it's selling organic vodka and ales.