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Starbucks Saves Small-Town Factory

Places giant order with Ohio potter

By Matt Cantor,  Newser Staff

Posted Jun 12, 2012 6:40 PM CDT | Updated Jun 16, 2012 7:00 PM CDT

(Newser) – In an era of disappearing manufacturing jobs and struggling small towns, a giant corporation has become an unlikely hero in Ohio. East Liverpool, by the Ohio River, has been called country's "Pottery Capital," but lately just a few factories remain. Among them is American Mug and Stein, which recently finished up its heftiest order ever: Starbucks requested 20,000 mugs. The project allowed owner Clyde McClellan to double his staff—and continuing Starbucks orders have let him keep them employed, NPR reports.

Hausenware, Starbucks' mug and tumbler supplier, normally looks to overseas factories. This time, however, the company opted to stay domestic—even though it takes far longer for McClellan's firm to make the mugs on old equipment. "When these small towns and these small factories are supported by a large customer that believes in it, we can make it happen, we can bring it back," says Hausenware's owner. "There are hundreds of East Liverpools around the country today," notes Starbucks boss Howard Schultz. "Even though it's more expensive to manufacture this mug in the US ... this is what we need to do."

A rack of coffee mugs for sale with the Starbucks Corp. logo.
A rack of coffee mugs for sale with the Starbucks Corp. logo.   (AP Photo/Ted S. Warren)
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COMMENTS
Showing 3 of 11 comments
Just_Dave
Jun 17, 2012 6:53 AM CDT
Guess I'll be buying the whole family a set of 'East Liverpool' coffee mugs from Starbucks.
Major7
Jun 16, 2012 8:06 PM CDT
A 20,000 mug order won't save a factory.  I think it's great, but that headline is pure hyperbole.
JoeQ
Jun 12, 2012 7:47 PM CDT
Are those mugs for sale?  I want to buy one now.
 

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