Juicy Apple Details Emerge in Samsung Trial Witnesses reveal inside info on Apple's product design, strategies By Liam Carnahan, Newser Staff Posted Aug 5, 2012 2:30 PM CDT Updated Aug 5, 2012 2:45 PM CDT 13 comments Comments In this Aug. 25, 2011 file photo, an attorney holds an Apple iPad, left, and a Samsung Galaxy Tab 10.1 (AP Photo/dapd, Sascha Schuermann, File) (Newser) – Tweeters, start your engines: Apple fans and foes are buzzing about some surprising revelations during the first days of the secretive tech giant's patent trial against competitor Samsung. Among the inside info provided by witnesses and court docs, per the Wall Street Journal: Apple considered releasing a 7-inch tablet, despite saying there was no market for smaller devices; the iPhone could have had a rounded back or angled edges; and the developers of the iPhone worked in ultra secrecy, referring to themselves as a "fight club." Apple's first witness, Christopher Stringer, discussed the team that worked on the first iPhone, which was given the code name "Project Purple." The group was comprised entirely of Apple "superstars," who spent time on a high-security floor of the company's headquarters. Stringer said the team knew they had reached the final product because "it was the most beautiful of our designs." The trial has also shed light on how the company goes about marketing. Though late CEO Steve Jobs claimed the company didn't use focus groups, evidence shows Apple conducted a survey of iPhone users in May of 2011. Another internal survey found 78% of iPhone users buy cases for the device.