Here's Romney's Winning Strategy It's 'ideology,' not 'stewardship': Charles Krauthammer By John Johnson, Newser Staff Posted Aug 10, 2012 1:52 PM CDT 118 comments Comments Mitt Romney campaigns in Des Moines, Iowa, earlier this month. (AP Photo/Charles Dharapak, File) (Newser) – Mitt Romney thinks he can beat President Obama by focusing on "stewardship," writes Charles Krauthammer in the Washington Post. As in, Obama made a mess of things, and I can fix it with my business expertise. It's a mistake. The stewardship argument ultimately comes down to "persona," and Obama wins that battle with ease. Instead, Romney must hammer away at the bigger argument of "ideology"—and the president's "you didn't build that" line is where to start. Republicans should play the clip in full, over and over. "Obama’s deeply revealing, teleprompter-free you-didn’t-build-that confession of faith needs to be hung around his neck until Election Day," Krauthammer writes. It nicely sums up the president's big-government philosophy, which has yet to produce the promised recovery. "Four years of that and this is what you get. Make the case and you win the White House." Read Krauthammer's full column here.