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White iPad Mini Sells Out in 20 Minutes

Black version still available for online pre-orders

By Evann Gastaldo,  Newser Staff

Posted Oct 26, 2012 6:53 AM CDT

(Newser) – So, apparently you can chalk the iPad Mini up as a success: Pre-orders opened at 3am Eastern, and within 20 minutes, the white version had sold out, Fortune reports. The Apple store website now says it is available to ship in two weeks. As of this writing, the black model was still listed as deliverable on the release date of Nov. 2. "Of course, its hard to tell how much of the stock out is related to high demand vs. low supply," notes MacRumors.

Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks in front of an image of the 4th generation iPad, at left, and the iPad mini in San Jose, Calif., Oct. 23, 2012.
Phil Schiller, Apple's senior vice president of worldwide product marketing, speaks in front of an image of the 4th generation iPad, at left, and the iPad mini in San Jose, Calif., Oct. 23, 2012.   (AP Photo/Marcio Jose Sanchez)
The iPad mini is shown in San Jose, Calif., Tuesday, Oct. 23, 2012.
The iPad mini is shown in San Jose, Calif., Tuesday, Oct. 23, 2012.   (AP Photo/Marcio Jose Sanchez)
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COMMENTS
Showing 2 of 3 comments
jen87
Oct 26, 2012 8:19 AM CDT
No shock that Apple limited the supply so they can say something "sold out" quickly -- it's called artificial supply constraints. Baaaaaaaaaaa.
CrudFilter
Oct 26, 2012 7:39 AM CDT
Sheep. Single-handedly (and with not much more in IQ points) propping up the stock market!

 
Apple • iPad • iPad Mini

 
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