5 Myths About Apple
Darrell Etherington knocks down some common misconceptions
By John Johnson, Newser Staff
Posted Dec 1, 2012 12:25 PM CST
Apple CEO Tim Cook speaks during an event to announce new products, including the iPad mini, in October.   (AP Photo/Marcio Jose Sanchez)

(Newser) – Apple is bound to lose its edge without Steve Jobs in charge, yes? Not so fast, writes Darrell Etherington at the Washington Post. In busting "Five Myths About Apple," he writes that it's easy to take Jobs successor Tim Cook for granted. But Cook "is far from by-the-book," and his outside-the-box thinking on the supply chain over the last decade is a vital reason why Apple is what it is today. The risks he took with the iPad Mini show "a determination not to remain rooted in what has worked before."

Other points:

  • Innovation: Keep sight of the big picture. Consider that Apple's latest operating system has the "incredibly useful" Passbook wallet application. "Not as sexy as the iPad, but from a business standpoint, it might represent a huge leap forward."
  • Growth: Skeptics say there's no way Apple can sustain its growth, but they forget about the developing world and one massive market in particular: "Apple’s sales in China are only beginning their upward arc."
Click for the full column.

More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
Your Take
3% of people agree
that it's Scary
Check Out Another Scary Story
You Might Like
Showing 3 of 21 comments
Dec 2, 2012 8:31 AM CST
I promise you Mr Cook, "growth" is not my concern. There are already nets on the sides of your factories to catch the masses of workers who attempt suicide by LEAPING OUT OF A BUILDING. I don't know. I love my iPhone but aren't all of us mac users somewhat complicit with a little blood on our hands?
Dec 2, 2012 1:17 AM CST
Apple products are closed source. If you don't know what that means, then............there is no hope. If you do, you are an idiot if you ever buy one of them. Imagine buying a car, piece of hardware, appliance, etc that has NINE SIDED BOLTS AND NUTS. AND........has patents that prohibit anyone else in the galaxy from producing nine sided bolts and nuts. Might be the best car, etc ever built, but you are a slave to THEM for everything. The rest of the world uses standard sizes and doesn't give a shit who makes them. Parts are interchangeable. No patent problems. No one should EVER buy ANYTHING from ANYBODY that is not open source. Only trendy fashion zombies buy Apple crap.
Dec 1, 2012 6:19 PM CST
Myth number one; they're worth the money.