Starting Today, TV Ads Can't Blare Anymore
FCC implements rule toning down volume of commercials
By Newser Editors and Wire Services
Posted Dec 13, 2012 3:24 PM CST
You can kiss overly loud commercials goodbye.   (Shutterstock)

(Newser) – TV viewing could soon sound a little calmer. The CALM Act, which limits the volume of TV commercials, goes into effect today. CALM stands for Commercial Advertisement Loudness Mitigation. The act is designed to prevent TV commercials from blaring at louder volumes than the program content they accompany, and it applies to broadcasters as well as cable and satellite operators. The FCC adopted the rule a year ago, but gave the industry a one-year grace period. Suspected violations can be reported by the public to the FCC on its website.

Copyright 2016 Newser, LLC. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AP contributed to this report.

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Showing 3 of 48 comments
Tiffany1234
Dec 16, 2012 12:21 AM CST
So glad! :)
LenettW3
Dec 14, 2012 1:55 PM CST
Good I am sick of Christmas adds wanting you to BUY BUY BUY. & they start about Oct 29th.
squintor
Dec 14, 2012 9:54 AM CST
SOCIALISM!!!!!!!!!!!!!!!!!!!!!!!!!!!