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Starting Today, TV Ads Can't Blare Anymore

FCC implements rule toning down volume of commercials

By the Associated Press

Posted Dec 13, 2012 3:24 PM CST

(AP) – TV viewing could soon sound a little calmer. The CALM Act, which limits the volume of TV commercials, goes into effect today. CALM stands for Commercial Advertisement Loudness Mitigation. The act is designed to prevent TV commercials from blaring at louder volumes than the program content they accompany, and it applies to broadcasters as well as cable and satellite operators. The FCC adopted the rule a year ago, but gave the industry a one-year grace period. Suspected violations can be reported by the public to the FCC on its website.

You can kiss overly loud commercials goodbye.
You can kiss overly loud commercials goodbye.   (Shutterstock)
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COMMENTS
Showing 3 of 48 comments
Tiffany1234
Dec 16, 2012 12:21 AM CST
So glad! :)
LenettW3
Dec 14, 2012 1:55 PM CST
Good I am sick of Christmas adds wanting you to BUY BUY BUY. & they start about Oct 29th.
squintor
Dec 14, 2012 9:54 AM CST
SOCIALISM!!!!!!!!!!!!!!!!!!!!!!!!!!!

Copyright 2013 Newser, LLC. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AP contributed to this report.

 
FCC • commercials • regulation • TV industry • Federal Communications Commission • television advertising

 
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